Meta tags are HTML tags that provide information about your web pages to search engines and web crawlers. They are placed in the <head> section of a web page and provide metadata about the content of the page, such as its title, description, keywords, and other information.
Here are some commonly used meta tags:
Title: The title of the web page, which is displayed in the browser's tab and is used as the title in search engine results. Make your title tags clear and concise. Include your most important keywords no more than 65 characters.
Description: A brief description of the web page content, which is used by search engines to provide a summary of the page in search results. A good meta description acts as an organic advertisement so use clear messaging with 70 - 160 characters.
Keywords: A list of keywords related to the web page content, which can help search engines understand the topic of the page and rank it accordingly in search results.
If you order any of our design services we will insert sitewide meta tags per your feedback on our design questionnaire.
h1 Tags or Heading Tags: These are HTML tags used to format and structure the content of a web page. They indicate the importance and hierarchy of different sections of a page, with <h1> being the most important and <h6> being the least.
The <h1> tag is typically used for the main title or headline of a web page, and it's recommended that each page have only one <h1> tag. Subsequent headings can be formatted using <h2>, <h3>, and so on, to indicate the hierarchy of the content and its relationship to the main title.
In addition to helping with the visual structure of a web page, heading tags are also important for accessibility and SEO. Screen readers use heading tags to navigate a web page, and search engines consider the use of heading tags in determining the relevance and structure of a page's content.
Do not duplicate your title tag content in your header tag. You may use multiple <H2> - <H6> tags.
You can further optimize and add meta tags to most of your website pages including the home page, category pages, and static pages editable via the back office admin.